Colors are more than pigments—they are symbols, memories, aspirations, and cultural DNA. For Liberians, the colors red, white, and blue transcend fashion. They represent sacrifice, unity, and hope.
At Property of Liberia, these three colors form the heartbeat of our brand. They guide our design language, shape our product identity, and fuel the emotional response our customers proudly display when they wear our pieces.
Red captures the fire, courage, and resilience inherited from generations that fought to preserve Liberia’s legacy.
White reflects peace, purity of intention, and the quiet determination of a country that continues to rebuild with grace.
Blue carries the calm strength of vision, the promise of tomorrow, and the boldness of a nation ready for its global stage.
Every customized product—whether a T-shirt or a mug—carries these symbolic tones, reminding Liberians worldwide of their shared story.
This is tradition reimagined.
This is heritage styled for the modern world.
